{"id":1571,"date":"2021-12-01T09:12:00","date_gmt":"2021-12-01T07:12:00","guid":{"rendered":"https:\/\/myagcoafrica.com\/pr\/2021\/12\/01\/father-and-son-duo-embrace-precision-farming-at-modderbult-in-balfour-thanks-to-fendt-copy\/"},"modified":"2022-06-15T09:14:49","modified_gmt":"2022-06-15T07:14:49","slug":"the-iconic-massey-ferguson-triple-triangle-logo-gets-a-new-look-as-the-brand-celebrates-175-years-and-launches-new-born-to-farm-brand-identity-in-2022","status":"publish","type":"post","link":"https:\/\/myagcoafrica.com\/pr\/2021\/12\/01\/the-iconic-massey-ferguson-triple-triangle-logo-gets-a-new-look-as-the-brand-celebrates-175-years-and-launches-new-born-to-farm-brand-identity-in-2022\/","title":{"rendered":"The iconic Massey Ferguson Triple Triangle logo gets a new look as the brand celebrates 175 years  and launches new \u2018Born to Farm\u2019 Brand Identity in 2022"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is excited to announce a fresh new look for its iconic Triple Triangle logo and its new \u201cBorn to Farm\u201d brand identity to celebrate its 175 year anniversary in 2022.<\/p>\n<div style=\"width: 704px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-1571-1\" width=\"704\" height=\"384\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF-logo-reveal.mp4?_=1\" \/><a href=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF-logo-reveal.mp4\">https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF-logo-reveal.mp4<\/a><\/video><\/div>\n<p>\u201cMassey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly 175 years ago. Few brands around the world can claim such a lasting impact in the agricultural industry. Massey Ferguson was truly \u2018Born to Farm\u2019\u201d said Eric Hansotia, Chairman, President and Chief Executive Officer of AGCO Corporation.<\/p>\n<p>Luis Felli, Senior Vice President, General Manager for Massey Ferguson, adds, \u201cMassey Ferguson is now pivoting from being a pure farm machinery manufacturer into a provider of <strong>straightforward and dependable experiences that provide the best value for farmers<\/strong> and make their business more profitable and sustainable. This globally consistent, <strong>farmer-first approach<\/strong> enables customers to experience the transformation of the brand in a unique way all over the world. Complemented by a synchronized Global organization, it was only natural to launch a new logo during this unprecedented moment in our history.\u201d<\/p>\n<p>\u201c2022 will be THE year of the new Massey Ferguson global brand,\u201d said Francesco Murro, Massey Ferguson Vice President Global Marketing, Sales Enablement &amp; Partnerships. \u201cWe have been thinking of a new logo since we unveiled the MF NEXT Concept at Agritechnica 2019. \u00a0MF New Era started to come to life with the MF 8S launch in July 2020 followed by the launch of a full line of products these past 18 months, including our September 2021 Born to Farm Digital Event.\u00a0 November is an iconic month for the brand, falling exactly 63 years after the announcement of the brand\u2019s creation and its iconic logo. As we celebrate the 175<sup>th<\/sup> Anniversary of Daniel Massey\u2019s first farm equipment workshop in 2022, we felt it was the perfect time to refresh the logo while introducing a new meaningful tagline.\u201d<\/p>\n<p style=\"text-align: left;\"><strong>The Massey Ferguson Triple Triangle \u2013 The most recognisable icon from 1958<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1573 aligncenter\" src=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF_Logo_Red_Grey_400x160-300x120.png\" alt=\"\" width=\"300\" height=\"120\" srcset=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF_Logo_Red_Grey_400x160-300x120.png 300w, https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/MF_Logo_Red_Grey_400x160.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u201cThe triple triangle shape is a strong icon that has embodied Massey Ferguson since 1958. Our new logo is a mix between our strong heritage and fresh brand values. The three triangles overlap to represent the mutually beneficial relationship and trust between farmers, dealers and the brand,\u201d added Mr. Murro.<\/p>\n<p>\u201cWorking as one Massey Ferguson Global Team, we aim to make farming operations easier, more profitable and more sustainable across the globe,\u201d says Alfredo Jobke, Director Marketing Global Massey Ferguson. We want to use this new logo to invite farmers, more than ever, to become part of the Born to Farm Massey Ferguson family. We also took this opportunity to transition to a modern, sleek and flat design while giving the logo life through the interaction of three triangles interlocking one into the other. Drawing it with one single, solid, and straightforward gesture creates the appearance of movement. The flat design is very reflective of our current digital world, allowing us to manipulate the logo to bring it to life for our websites, applications on smartphones and smartwatches, or even the screens inside the machines themselves.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-1574 aligncenter\" src=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/logo-born-to-farm-grey-red-550x177-1-300x97.png\" alt=\"\" width=\"300\" height=\"97\" \/><\/p>\n<p>\u201cOur September 2021 Born to Farm event was the first expression of this new logo and its \u201cBorn to Farm\u201d tagline. The great feedback and amazing enthusiasm we received, pushed us to really go for it. The new tagline conveys our unique brand value proposition and sets Massey Ferguson apart in the market and in the communities we serve,\u201d concluded Mr. Murro.<\/p>\n<p><strong>New Global Massey Ferguson Brand Identity roll out in 2022<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-1575 aligncenter\" src=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/175-years-logo-200x200-1.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/175-years-logo-200x200-1.png 200w, https:\/\/myagcoafrica.com\/pr\/wp-content\/uploads\/2021\/12\/175-years-logo-200x200-1-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>The new logo will be progressively implemented across the globe. It has already begun to be featured in our digital channels and will be updated in all Massey Ferguson marketing material moving forward. This change builds momentum as we prepare to celebrate the 175<sup>th<\/sup> Anniversary starting in January 2022.<\/p>\n<p>The Massey Ferguson logo and tagline refresh provides us with a unique opportunity to realign the brand\u2019s key messages to focus on the <strong>farmer first approach <\/strong>and the<strong> straightforward, dependable, accessible, and sustainable<\/strong> brand drivers. Farmers around the world will be able to experience the new Massey Ferguson brand identity for the first time starting from end of Q1 2022. We will also implement a step-by-step introduction into our facilities, factories, and offices across the globe, as well as in our Massey Ferguson Dealer Network signage starting in 2022.<\/p>\n<p><strong>About AGCO<\/strong><\/p>\n<p>AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger\u00ae, Fendt\u00ae, GSI\u00ae, Massey Ferguson\u00ae and Valtra\u00ae. Powered by Fuse\u00ae smart farming solutions, AGCO\u2019s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.1 billion in 2020. For more information, visit <a href=\"http:\/\/www.AGCOcorp.com\">www.AGCOcorp.com<\/a>. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.<\/p>\n<p><strong>AGCO Africa Contact<\/strong><br \/>\nRobert Keir<br \/>\nBrand Marketing Communications Specialist<br \/>\n082 349 7441<br \/>\n<a href=\"mailto:Robert.Keir@agcocorp.com\">Robert.Keir@agcocorp.com<\/a><br \/>\n<a href=\"http:\/\/www.agcocorp.com\/\">www.agcocorp.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is excited to announce a fresh new look for its iconic Triple Triangle logo and its new \u201cBorn to Farm\u201d brand identity to celebrate its 175 year anniversary in 2022. \u201cMassey Ferguson has been offering farmers around the world straightforward and dependable machines since its inception nearly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - 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