{"id":2484,"date":"2023-06-08T15:16:48","date_gmt":"2023-06-08T13:16:48","guid":{"rendered":"https:\/\/myagcoafrica.com\/pr\/?p=2484"},"modified":"2023-06-23T14:05:58","modified_gmt":"2023-06-23T12:05:58","slug":"at-60-years-strong-lybasol-is-one-of-the-oldest-massey-ferguson-dealerships-in-south-africa","status":"publish","type":"post","link":"https:\/\/myagcoafrica.com\/pr\/2023\/06\/08\/at-60-years-strong-lybasol-is-one-of-the-oldest-massey-ferguson-dealerships-in-south-africa\/","title":{"rendered":"At 60 years strong, Lybasol is one of the oldest Massey Ferguson dealerships in South Africa"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Holding the Massey Ferguson agency in the Lydenburg, Mpumalanga area for over 60 years, Lybasol<\/a> is proudly one of the oldest MF dealerships in South Africa. It was established in Lydenburg in 1958 and has since transformed into a major distributor of vehicles, tractors and agricultural equipment.<\/p>\n

Lybasol acquired the Massey Ferguson franchise in 1961 and has been actively promoting and selling the brand ever since. In 2009, it relocated to expansive new premises in the industrial area of Lydenburg to accommodate its large parts stockholding and upgraded, state-of-the-art workshop.<\/p>\n

Francois Potgieter<\/strong> has been working at Lybasol since 1975, which equates to over 40 years\u2019 experience in the agricultural industry. He became sole owner of the business in 1995 following a successful buyout. Reflecting on the rich heritage of Lybasol, Francois says the company was established when South Africa\u2019s agricultural industry was in its prime and investing extensively in new farming operations, which all required the latest equipment.<\/p>\n

\u201cThat gave Massey Ferguson the necessary traction in the market to build a solid reputation,\u201d says Francois. Since then, the brand has become a leader in precision farming technology, but at the same time it has not neglected the smaller tractor segment.<\/p>\n