A few major farmers in the Letsitele area in Limpopo have switched over to the MF Global series of tractors from a competitor brand with great success and satisfaction. “The farmers are very happy with the reliability and fuel efficiency of the MF Global series,” confirms Gavin Dorfling, General Manager of Trophy Tractors & Implements.

The Massey Ferguson dealership falls under the Trophy Group, a third-generation family business in the region. “We are a multi-generation business with a well established reputation in the area and a set way of doing things. It is important to deliver quality service to support the legacy behind our name,” says Gavin.

The dealership services farmers both near and far. “Our service excellence and dedication is what makes us stand out in the area and gives us a leading edge, as well as our commitment to resolving our customers’ problems,” says Gavin, adding that Trophy Tractors has established a solid reputation in the area.

A cornerstone for the dealership is the reliable and rugged MF Global series, which has found great favour among potato farmers. Features include a dual wet clutch, while forward or reverse gear change can be done while the tractor is still moving. Gavin says it is features like these, which stand to enhance the productivity and efficiency of any agricultural operation, that have resulted in farmers switching from competitor brands and becoming loyal Massey Ferguson ambassadors.

With the new and straightforward range of MF Global series tractors, Massey Ferguson has taken the concept of the sub 130 hp tractor and re-engineered it from the ground up to meet the needs of present and future farming. In this power bracket, no other range on the market today offers such an array of build specifications, options and accessories, all designed to help tailor your machine exactly the way you need it for your farming operation.

Massey Ferguson has always provided innovative but practical solutions to the farmer’s needs to answer the challenges of the time. The MF Global series continues this tradition by offering a highly modern, high performance, heavy duty, straightforward range of tractors that provides exceptional efficiency for every type of farmer.

With its entirely new yet simple design, manufactured in state-of-the art factories across the globe, with efficient drivelines and a high level of comfort, the MF Global series is definitely the new workhorse of the world and offers exceptional value for money in any agricultural sector.

The MF 4700 series (82 hp to 92 hp) tractors can be relied on all year round, in all weather conditions and environments. All components and assemblies are designed for rock-solid reliability and dependable operation. The MF 5700 (92 hp to 102 hp) series meets the requirements of today’s modern implements and utilises them to their full potential.

The MF 6700 (112 hp to 132 hp) series puts tractor power within everyone’s reach. It brings mechanisation to a new generation of farmers, farmworkers and emerging agricultural businesses, transforming the livelihoods of entire communities.

Asked which of the MF Global series is his favourite, Gavin replies simply: “They are all my favourites. At the end of the day, the best tractor is the one that keeps the farmer happy.”

Would you like to partner with a world leading agricultural company like Massey Ferguson and grow your offering to farmers around South Africa? Get in touch with us at africasales@agcocorp.com.

Last year Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), was excited to announce a fresh look for its iconic Triple Triangle logo and its new ‘Born to Farm’ brand identity in celebration of its 175th anniversary. MF has offered farmers around the world straightforward and dependable machines since its inception. Few global brands can claim such a lasting impact in the agricultural industry.

In support of the farming community, Massey Ferguson has an extensive network of over 35 dealers covering the whole of South Africa, catering for parts, service, aftersales and new sales. Potential customers interested in the MF range can obtain all information from www.masseyferguson.co.za. Upon completing the contact form, potential customers will have the video, brochure and dealer contact details sent to their WhatsApp and email within 30 seconds.

About Massey Ferguson
Massey Ferguson has built up 175 years of global experience in manufacturing for the agricultural industry. It produces a full line of both high and low horsepower tractors, and has factories in China, Brazil, India, Europe, and North America. Massey Ferguson also has a wide range of implements and combine harvesters. It has an extensive and established dealer network in South Africa and an extensive distributor network in Africa.

About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $12.7 billion in 2022. For more information, visit www.AGCOcorp.com. For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

AGCO Africa Contact
Robert Keir
Brand Marketing Communications Specialist
082 349 7441